BW2050  DEC 02,2002       6:01 PACIFIC      09:01 EASTERN



( BW)(CA-EBOOK-SYSTEMS) E-Book Systems' Electronic Show Guide for SupplyChainLinkExpo Earns Rave Reviews


    Business Editors/High-Tech Writers

    SANTA CLARA, Calif.--(BUSINESS WIRE)--Dec. 2, 2002--

Leading B2B Publisher Reed Business Information Leverages Flipviewer Technology to Deliver Electronic Show Guide

    E-Book Systems' use of its FlipViewer(R) technology -- which brings the natural look and feel of paper-based books right to the computer screen -- earned rave reviews from attendees of a recent Reed Business Information Web conference.
    FlipViewer(R) was used to create an electronic Show Guide for Reed's SupplyChainLinkExpo -- a Web-based conference and exposition for supply chain executives and managers that features video keynote addresses, seminars with live question/answer sessions, and interactive, multimedia exhibits delivered right to attendees' desks. A full 55% of Show Guide readers gave FlipViewer(R) the highest possible score, and 88% said they would appreciate getting other online content in the FlipBook format.
    "We're thrilled with the results of the survey," says Eugene Tan, Vice President of Sales & Marketing, E-Book Systems. "This confirms the versatility of FlipViewer(R) in different applications; in this case, users were able to view a realistic Show Guide easily defined by our versatile OpenFlip(TM) format."
    E-Book Systems partnered with Reed Business Information to use FlipViewer(R) technology to develop the 3D, interactive, multimedia FlipBook that informed the audience of the event. The result was an innovative Show Guide that could not have been replicated in print. In addition to reading about the conference sessions and exhibitors, the audience listened to valuable information and watched video previews. Delivering the Show Guide electronically also helped to cut down on printing and physical delivery cost. To view this interactive Show Guide, please visit http://www.manufacturingsystems.com/flipscle/intro.htm.
    "In today's fast-paced, noisy environment, it is critical to deliver content that is valuable, interesting, and easy to access," said Brion Palmer, Vice President of Brand Development for Reed Business Information. "FlipViewer(R) technology enabled us to provide our readers with much more content on the event and an enhanced user-experience. The ability to include multimedia was a real asset."
    "E-Book Systems was extremely responsive in working with us," said Delane David, who produced the Show Guide. "Their dedication to the success of the project was equal to our own."

    About E-Book Systems, Inc.

    Founded in 1998, privately held E-Book Systems' mission is to bring the natural look and feel of the paper-based book into the domain of computers and the Internet. E-Book Systems' products make use of its proprietary and patented Digital Flip(R) technology to deliver multimedia content via a 3D Page-Flipping interface. E-Book Systems has offices in Santa Clara, CA, and Singapore. Investors include NASDAQ listed Creative Technology Ltd. FlipAlbum(R), FlipViewer(R), FlipBrowser(R) and Digital Flip(R) are registered trademarks of E-Book Systems, Inc. in the United States.
    E-Book Systems' FlipViewer(R) is a free viewer plug-in with a book-like appearance, having 3D pages that flip when the reader clicks them. FlipViewer(R) can display any FlipBook in OpenFlip(TM) format (see: http://www.flipviewer.com/). Pages in the book can be embedded with audio, video, animated graphics, forms, text, etc. Almost anything in print can be represented electronically by OpenFlip(TM) and viewed via FlipViewer(R): show guides, magazines, newsletters, photo albums, user manuals, product catalogs, scrap books, corporate brochures, novels, greeting cards, reports, etc.

    About SupplyChainLinkExpo

    SupplyChainLinkExpo (http://www.supplychainlinkexpo.com/), a Reed Business Information initiative, is a web-based conference and exposition specifically for supply chain executives and managers. Conference sessions features renowned industry experts such as Ray Lane, Robert W. Moffat, Jr., and Dr. Ram Charan. Executives from leading companies including Segway, Maytag, Unilever, Minnesota Elevator, Northrup Gruman, Accenture, Arrow Electronics, Dot Foods, MSX International, 3M Company, International Paper, AK Steel, and others discuss their strategies, experiences and results. The exposition features interactive, multimedia exhibits. Attendees can learn about new manufacturing solutions, download product specs and information, and interact with exhibitors and other visitors. The event will be archived for three months.

    About Reed Business Information

    Reed Business Information (http://www.reedbusiness.com/) is a leading provider of critical information and marketing solutions to business professionals in the media, manufacturing, electronics, construction and retail industries. Its market-leading properties include more than 135 business-to-business publications, more than 125 Webzines and Web portals, as well as online services, custom publishing, directories, research and direct-marketing lists. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) -- a world-leading publisher and information provider operating in the science and medical, legal, education, and business-to-business industry sectors.

    --30--CM/cl*

    CONTACT: Dittoe Public Relations
             Mendy Hill, 317/202-2280, x13
             mendy@dittoepr.com

    KEYWORD: CALIFORNIA
    INDUSTRY KEYWORD: PUBLISHING INTERNET ELECTRONIC GAMES/MULTIMEDIA
E-COMMERCE
    SOURCE: E-Book Systems





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