SANTA CLARA, Calif.--(BUSINESS WIRE)--Nov. 2, 2004-- University Business, a business publication for top management at two- and four-year colleges and universities throughout the United States, is using E-Book Systems' Digital Flip® technology for their online version. E-Book Systems -- the leader in 3-D Digital Flip® technology -- creates dynamic 3-D page-turning digital "FlipBooks" out of any document.

Published by Professional Media Group LLC, University Business reaches the top echelon of college and university decision makers, including executives and business, technology and facilities officers, other senior administrators, thought-leaders and consultants. Each issue is filled with comprehensive reporting, informed analysis, and real-world solutions - all presented with an insider's understanding of the field and its challenges.

Now, with the Digital Flip® technology, visitors go to http://www.universitybusiness.com/ and simply click to automatically download the FlipViewer(TM) versions of the magazine. In a few moments, they can view the magazine online just as it appears in the printed version.

"University Business has increased ad revenues more than 30% this year, thanks to innovations like E-Book's Digital FlipViewer(TM) solutions. We're expanding the reach of our magazine to education executives worldwide," says David Fales, publisher of University Business. "Advertisers love seeing their full page 'print ads' online and are thrilled with the instant-click linkage and valuable reports. E-Book's advertising tracking and reporting feature is phenomenal, yet it doesn't add any time or effort to our online team."

To track the usage of its FlipBooks in terms of page views, click-throughs and time spent on reading editorial pages and advertisements, University Business uses E-Book's FlipAnalyzer.

This 'instant' feedback allows the publication to track and optimize its editorial content, just as its advertisers can.

To learn more about E-Book Systems' Digital Flip® technology, visit http://www.flipviewer.com/. For more information about University Business and to view the publication in FlipBook format, visit www.universitybusiness.com.

About E-Book Systems

E-Book Systems (http://www.ebooksys.com/) was founded in 1998 with a mission to bring the natural look and feel of the paper-based book into the domain of consumer products, computers and the Internet. E-Book Systems' products make use of its patented Digital Flip® technology to deliver multimedia content such as digital photographs, animations, text, audio and music via a 3-D Page-Flipping interface, which appears as a virtual book. These contents could be streamed or delivered both online and offline through E-Book Systems' OpenFlip(TM) format. E-Book Systems also offers Digital Rights Management, FlipBook tracking ASP services and Flip Enterprise solutions for publishers and corporations. E-Book Systems, a private ongoing corporation, has offices in Santa Clara, Calif., Beijing, China and Singapore. E-Book Systems' products are distributed worldwide, including the U.S., Europe, Japan and Asia Pacific Region. For more information, contact E-Book Systems by phone at (408) 625-8000 or e-mail at info@ebooksys.com.

About University Business

University Business (www.universitybusiness.com) is a publication for presidents and other senior officers at two- and four-year colleges and universities throughout the United States. University Business is circulated to 46,000 leaders who manage finances, enrollment, technology, academic affairs and legislation. The magazine covers current and emerging trends in all areas of university and college management.

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Contact:

     Press Contact
     Dittoe Public Relations
     Mendy Werne, 317-202-2280, Ext. 13
     mendy@dittoepr.com